Learning Solution for Ground Sales Team

CaseStudy4

CASE STUDY 4:

Learning Solution for Ground Sales Team

One of the largest crop fertilizer and agronutrient companies in India

PROBLEM AREA
  • Facilitate ground sales staff across India with adequate knowledge on plant biology and crop nutrition so as to effectively engage farmers and sell fertilizer and crop protection products.
  • Move from classroom based solutions to on-the-move and self-paced e-learning that engages the learner and provides adequate information.
CHALLENGES
  • Create a modern learning experience utilizing legacy elements such as a 20 year old mascot and other historical design cues.
  • Facilitate the sales staff with means to access the solution in low-bandwidth internet connectivity.
OUR STRATEGY
  • We created a gamified scenario-based e-learning solution utilizing interactive graphics and animations and that can be played on tablet devices.
  • We designed the solution to be intuitive, easy to use, and downloadable so that it can be accessed from anywhere and at any time.
IMPACT
  • Tracking of learner completion information became easier with automated reports from the LMS.
  • Upon evaluation, the learner completion ratio moved from 59% to 97% over a period of one month.

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